Portugal cheapest destination for British holidaymakers

A number of factors combine so that 2016 can a great year for holidays in Portugal for British tourists. A report published in the UK which states that Portugal is the cheapest destination for British holidaymakers is reinforced by  news that tourism experts have predicted a record-breaking year for the industry in Portugal.

Portugal Car Hire Tourism cheapA study released by the Portuguese Tourism Institute (IPDT) states that the overwhelming majority of tourism operators here expect better results in 2016 than they did last year, which was the best to date.

Meanwhile, the 10th annual Holiday Money Report 2016 from Post Office Travel Money has indicated that the strength of sterling looks set to play a pivotal role in holiday destination choice.

Research for the Worldwide Holiday Costs Barometer published in the report reveals that the cost of eight tourist staples, including meals and drinks, is lowest in the Algarve at £29.32.

This figure places the Algarve as the cheapest destination for UK tourists for the first time in five years. With prices down over 18 per cent year-on-year, the Algarve is one of eight European destinations that dominate the best value top 10 for the second year running. As a result of the value available to UK tourists, particularly for meals and drinks, Portugal features in the Post Office Travel Money list of 10 hotspots for 2016.

Commenting on the results, Andrew Brown of Post Office Travel Money said: “If sterling continues to hold its value, UK holidaymakers will have plenty of choice in the coming year.”

He explained that the best deals are likely to be in Portugal and Bulgaria, where increased competition to attract tourists has resulted in lower prices for tourist staples. 

“Once the exchange rate is factored in, tourists should see their spending costs shrink”, he concluded.

In addition to the economic factors that make holidays in Portugal more economical there are still political and security factors that make tourists to be more attracted by Portugal. Besides being an admittedly hospitable country, Portugal is considered one of the safest countries, which gives greater security for a family holiday relaxing.

Regarding competition with Spain for other markets, Tourism State Secretary Ana Mendes Gomes said that while Portugal has remained relatively competitive in terms of cost, she would encourage tourism operators to continue to maintain a high level of quality and service in order to ensure repeat visits.

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