CAR HIRE & TRAVEL NEWS



New awareness campaign on tolls in Andalusia


The cities of Vila Real de Santo António and Castro Marim Alcoutim started this Tuesday, a campaign along the border post of the Guadiana International Bridge, informing motorists from Andalusia they do not need to pay tolls to get to any one these three counties of the Lower Guadiana.


Algarve Car HireThe action was carried out after a group of traders from Vila Real de Santo António asked the village authority to take measures to stem the significant loss of visitors from Andalusia since the tolls entered into force on the Via Infanteon 8th December.


To carry on the campaign, a team of the Association for the development of the lower Vila Real de Santo António will inform motorists at all times, during the next days, that Spaniards do not need to buy any securities along the border post entrance to the country and the two A22 outlets (Castro Marim / VRSA and Height / Monte Gordo),will be available free as has always been the case.


The period chosen for this action coincides with the time that the Algarve is visited by many Spanish new year holiday makers and in many Andalusian resorts by Portuguese who buy gifts for Epiphany.


To increase the effectiveness of communication, the municipalities have created a leaflet in three languages (Castilian, Portuguese and English) explaining the free alternatives to the Via do Infante stressing that nothing has changed to reach Alcoutim, Castro Marim and Vila Real St. Anthony, and it is not therefore necessary to buy any security.


There is also a plan, developed in conjunction with the tradesmen of lower Guadiana, to carry out a campaign within Andalusia, , under the motto ”crossing the border is free.”


The communication strategy will also place billboards in Ayamonte, Huelva and Seville, and by distributing leaflets with in Spanish cities closer to the Portuguese border, where the Andalusian press has lacked to inform how to use the Via Infante.

source: thealgarvenews.com

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